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REACH talk at UCL

Invited by Stefana Broadbent from the Antropology Department at UCL, STBY gave a talk together with our REACH partners Apogee and Quicksand. As we were all in London for a joint workshop with one of...

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Unbox-ing Cross-Cultural Differences

  Geke and Bas had a great time in India this month attending UnBox, the annual festival organised by our Indian Reach partner, Quicksand. UnBox provides a forum for inter-disciplinary reflections on...

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Hanae Shimizu

  Hanae is the latest intern to join us in our Amsterdam office. Originally from Japan, she graduated with a degree in Aesthetics and Art History from Tokyo’s Gakushuin University in 2006. She’s...

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Defining ‘Smart’: Using Video to Explore Smartphone Usage

  Do people in different countries have different ideas as to what a smartphone can do for them? In the latest of a series of projects conducted for a major telecoms company, STBY have just finished...

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Zoé Aegerter

  Zoe’s the latest intern in our London office, bringing some Parisian sophistication to the place in February 2012. She arrives at STBY by way of the Higher School of Decorative Arts (ESAD) in...

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Guest lecture on service prototyping

STBY was invited to present a guest lecture at TU Delft Industrial Design and Engineering, as part of a master course on Service Design Processes for a selection of mature students and staff. Geke and...

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Service Design at UXHK

Geke’s talk at UX Hong Kong was on ‘Service Design: Co-production at the moment of thruth’, and the subsequent workshop was on ‘Multi-channel Customer Journeys: Connecting the touch points’. Also here...

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Design Documentaries at UXHK

A lively crowd of UX professionals came together in Hong Kong to share their latest activities and knowledge on User Experience Design and Research. Geke and Bas were invited by the organisers from...

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Working on e-book at Ultra Factory Kyoto

To synthesise a series of collaborative design research projects STBY has been working on, together with Daijiro Mizuno from Ultra Factory at the Kyoto University of Arts and Design in Japan, Bas and...

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Service Design & Multichannel Customer Journeys

At the latest UX Hong Kong conference in February 2012, Geke van Dijk presented a talk on ‘Service Design: Co-production at the moment of thruth‘ and a workshop on ‘Multichannel Customer Journeys:...

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Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...

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Continuous pioneering

STBY have been intimately involved with the ongoing development of the fields of design research and service design since our foundation in 2003. Back in those days STBY were one of the first companies...

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GOOD’11 Programme Released!

With a month to go before our first conference ‘The Great Outdoors of Design’ gets underway, the full list of topics we’ll be looking at has now been finalised. Our intention with this event has...

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James Sunderland

  James started working with STBY as an associate two years ago, joining us on a project for the first time in mid-2011. He’s an independent design consultant who applies a research and co-design led...

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Alessia Bellon

Alessia joined STBY in the summer of 2011. Despite quickly realising that what passes for summer in London doesn’t quite match-up with her native Italy, she nevertheless agreed to stay with us for 6...

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Mobility, Cars and Refueling Experiences

What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea...

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Collaborating to improve train traveller services

As service design continues to develop as a discipline, people within the field are starting to work towards achieving higher-level, larger-scale integration with both public and private sector...

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GOOD’11 – Thanks for taking part!

Massive thanks to all of you who in some way contributed to making The Great Outdoors of Design, our first conference with the Reach network, such a resounding success. A really diverse crowd made it...

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‘Design as Service’– An International Symposium during Dutch Design Week

How are the roles of designers changing in a world where they often no longer provide a service to one organisation, but rather collaborate in open and networked innovation consortia? What does the...

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Maaike Schuitema

  Maaike is a graduate of the Design Academy Eindhoven (2012). She also holds a degree in Graphic Design from the University of Rotterdam. Prior to taking up her job as Design Research Assistant at...

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